Clients

New Terminal One JFK Appoints Ethos Farm Americas for Guest Experience

Sep 2025
Clients

The New Terminal One at JFK has concluded its tender for Guest Experience Services and Announces the Appointment of Ethos Farm

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JFK International Airport’s New Terminal One, a central element of the Port Authority’s massive nineteen billion USD upgrade, is joining forces with Ethos Farm Americas as part of its preparations. This agreement is designed to raise the bar for travellers by upgrading service and design so every visitor leaves with a story. Since the terminal is completely international and is planned to begin welcoming guests in 2026, the focus is on making every moment in this building as seamless and unforgettable as possible. Partnering with Ethos Farm is a clear pledge that extraordinary travel is the new standard when hitting the New York skies.

As part of the JFK Airport transformation, the New Terminal One is positioned to be a state-of-the-art facility that will set new standards for airport design and service quality. Ethos Farm Americas will play a pivotal role by delivering exceptional guest experience services, leveraging its expertise in hospitality, aviation, and other service-driven industries. The company will manage recruitment and staff training, ensuring that the terminal’s services meet the highest global standards.

Transforming the Airport Experience for Travellers

The goal of the partnership is to redefine the guest experience at JFK, one of the busiest and most significant airports in the world. Ethos Farm Americas, with its expertise in customer service across multiple sectors, will ensure that every guest’s journey through the terminal is seamless and enjoyable. This includes preparing skilled personnel to handle both peak periods and any irregularities during operations, making sure that high levels of service are maintained at all times.

Ethos Farm’s role extends beyond just staffing; it also involves continuous improvement and implementing best-in-class practices. With a focus on creating people-centered service, this collaboration aims to ensure that the experience of travellers at New Terminal One is exceptional, regardless of the time of day or traffic volume.

In addition, Ethos Farm Americas will continue to provide training programs for the terminal’s team, as it was previously appointed to manage the guest experience training initiative. These efforts will ensure that staff are consistently aligned with the terminal’s vision and its commitment to guest satisfaction.

Part of a Broader Transformation of JFK Airport

The JFK Airport transformation is one of the most ambitious airport development projects in the United States. The New Terminal One will be a central component of this transformation, and its collaboration with Ethos Farm Americas is just one example of how the airport is prioritising guest experience. In addition to the improvements in service quality, the project includes the construction of new terminals, a new ground transportation centre, and a modernised roadway network.

When fully complete din 2030, the New Terminal One will span 2.6 million square feet, with 23 gates, making it the largest terminal at JFK. This will help accommodate the growing demand for international air travel and enhance the airport’s capacity to serve a diverse range of airlines, including major global carriers like Air France, KLM, Qatar Airways, and Turkish Airlines.

 The project will be built in phases, with the first phase opening in 2026. This phase will include the new arrivals and departures halls, along with the first 14 gates, ensuring that JFK remains a world-class travel hub as the new terminal is gradually completed.

Bringing Global Expertise to JFK

Ethos Farm Americas brings a wealth of knowledge from various industries, including aviation, retail, hospitality, and tourism, ensuring that the best practices from around the world are implemented at JFK’s New Terminal One. The company’s experience with creating exceptional guest experiences will allow the terminal to offer services that reflect the global standards expected at a world-class airport. The partnership will provide travellers with a unique and innovative airport experience that stands out from the rest.

This collaboration also marks a significant step towards enhancing airport operations, making the travel experience at New Terminal One smoother and more enjoyable. The integration of guest experience services into daily operations will be a key differentiator, helping to build stronger connections between travellers and the airport staff, ultimately leading to increased satisfaction and loyalty.

Shaping the Future of Travel at JFK Airport

The partnership between the New Terminal One at JFK and Ethos Farm Americas is an exciting development in the ongoing transformation of JFK Airport. As the terminal gears up to open in 2026, this collaboration promises to deliver a guest experience that sets a new benchmark for airports worldwide. By combining cutting-edge design with people-focused service, JFK is positioning itself as a global leader in airport operations, setting a new standard for what travellers can expect from their airport experience.

This effort shows how crucial guest satisfaction and top-notch service have become in today’s crowded international air travel market. Because leaders such as Ethos Farm Americas are on board, New Terminal One looks set to deliver a travel experience that stands out. That makes it a must-visit gateway for anyone flying to or from New York City.

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