About Us

It is our belief that front-line customer-facing workforces are the most important ‘make or break’ factor in many customer experiences. With the right organisational culture and crafted employee experience (EX), truly elevated customer engagement is possible.

Sally Alington
CEO, Ethos Farm

About Ethos Farm

We help brands grow and cultivate the right ethos

Ethos Farm is an award-winning specialist in elevating Employee Experience (EX) and Customer Experience (CX).

We work with leading brands globally across sectors including Aviation, Retail, Rail and Real Estate, to cultivate and nurture thriving cultures; brilliant employee experiences deliver exceptional customer experiences.

We deliver a comprehensive end-to-end approach; we start by defining a service vision, then recruit, motivate and lead ambassadors that reflect your brand, and connect them with learning solutions to bring your service vision to life. Data underpins everything we do, so you're at the forefront of customer and employee experience.

The outcome? Thriving teams, smiling customers and flourishing business.

Meet the Ethos Farmers

Sally Alington
Founder & CEO

Sally is our CEO and Founder, everywoman Entrepreneur Award Winner and CX Leader of the Year. For two decades, Sally has worked with with airports, airlines, retailers and brands around the world to create exceptional customer experiences, enhance service scores and drive non-aeronautical revenues. Under her leadership, Ethos Farm has become globally recognised, received over 20 industry awards and ranked as one of the fastest growing privately owned UK companies for two years running.

Lauren Walsh
co-Founder

Lauren is Co-Founder and President of Ethos Farm Americas. She has over 15 years experience in airports and travel retail across Europe, the Middle East and America. Lauren has mobilised multiple companies globally, delivering Operational Readiness, Customer Elevation and Sales Optimisation programmes with great success.  

Josie Barton
co-Founder

Josie, Co-Founder is a CIPD-qualified, learning, operations and organisation development professional, with over 10 years experience operating at board level of regulated, complex organisations. She has led extensive transformational change projects during her career, responsible for the strategic leadership of training operations in the UK and overseas, including as Head of Operations, Finance and Planning for the BBC

Sally Alington
Founder & CEO

Sally is our CEO and Founder, Everywoman Entrepreneur Award Winner and CX Leader of the Year. For two decades, Sally has worked with airports, airlines, retailers and brands around the world to create exceptional customer experience, enhance service scores and drive non-aeronautical revenues. Under her leadership, Ethos Farm has become globally recognised, received over 20 industry awards and ranked as one of the fastest-growing privately-owned UK companies for three years running in the ST100.

Lauren Walsh
President Ethos farm americas

Lauren is President of Ethos Farm Americas. She has over 15 years' experience in airports and travel retail across Europe, the Middle East and America. Lauren has mobilised multiple companies globally, delivering Operational Readiness, Customer Elevation and Sales Optimization programs with great success.

Josie Barton
Strategic advisor, learning & innovation

Josie, our Strategic Advisor for Learning & Capability is a CIPD-qualified, learning, operations and organisation development professional, with over 10 years' experience operating at board-level of regulated, complex organisations. She has led extensive transformational change projects during her career, responsible for the strategic leadership of training operations in the UK and overseas, including as Head of Operations, Finance and Planning for the BBC.

Scott Fuller
Chief operating officer

Scott is our COO leading our UK and International operations (excluding Ethos Farm Americas) for Consultancy, Learning & Innovation and People Solutions. Scott’s experience extends across airlines, airports and in the rail industry, holding senior positions and leading transformation programmes across CX, EX and operations as well as consulting and executive coaching.

David Swain
Operations Director

Theresa Pope
Employee Experience (EX) Director

Kevin Kahler
Finance Director

Rachel Donley
Head of Learning & Innovation

Darren Gardiner
Account Director, Westfield

Sandy Sohal
Associate Director

Toby Alington
Technical Advisor

Paul Clarke
Head of IT

Mark Allen
Head of Data

Stefan Krista
H&S Consultant

Daniel Shaw
Account Director

Denisa Ghebrea
Operations Manager, Luton DART

Joao Ramos
Guest Services Operations Manager, Westfield Stratford City

George Koukelis
Guest Services Operations Manager, Westfield London

Georgina Webb
Regional Manager, Front of House, L&G

JP Hewlett
Head of Reception & Guest Services, Battersea Power Station

Gary Brook
Head of Residential Concierge, Battersea Power Station

Dual-accredited CPD Training Centre of Excellence since 2020
Certified Cyber Essentials Plus for Ethos Farm's IT security controls
We are an ACI Member and Accredited Training Partner since 2020.
We are proud to have achieved Gold in Supply Chain Sustainability School
Ethos Farm is an accredited Living Wage Employer
12th Fastest-Growing UK Company, our 3rd year in The ST100!

We work with brilliant brands around the world

We work with brilliant brands around the world, delivering Consultancy Services, People, Learning and Innovation, and Data and Technology solutions. Greater things happen when we all work together, and we're proud of the extraordinary experiences we're creating, working as one service-focused team.

Join Ethos Farm...
Would you like to become an Ethos Farmer?

We are always on the lookout for amazing people who share our passion for customer experience who and want to join our award-winning team. A Great Place to Work™ since 2022.