Ethos Farm was asked by its client Westfield to design, deliver and manage an interactive and enjoyable experience that guests could enjoy during the Half Term holidays. The goal was to drive footfall to the shopping centre, attracting families and increased visitation, as well as to support the promotion of Westfield London through user-generated content from the event, shared online.
Ethos Farm's in-house Experiential Team developed the concepts for, delivered, and managed the event, creating even more reasons for families to visit, including:
Feedback from the client and guests was extremely positive, praising the stylish set-up, free pumpkins and overall experience. The event was so popular, we ran out of pumpkins! Guests took to social media to share their experiences, raising awareness of the event and driving increased footfall to Westfield London during the Half Term holidays.
