Team


We enable workforces to deliver enhanced customer service using an end to end approach that we call Customer Service Architecture and Engineering.

We’re passionate about serviceWe’re passionate about learning and developmentWe’re passionate about customer service technologyWe’re Ethos Farm

Sally Alington, Founder & CEO

● 17 years’ industry experience
● Previously Director of £100M+ business UK, Ireland, UAE
● MD of Top 10 Field Marketing & Brand Experience Agency 8+ yrs.
● Twice FMBX Gold Winner & 14 Industry Awards since 2011
● Headed five separate staffing company acquisitions since 2010
● Led the sale of Blackjack Promotions Ltd in 2013 to NYSE: ABM
● Operated the largest staffing agency for Heathrow, WDFG/ Dufry UK
● Previously Inflight Services for UK “Superbrand”, British Airways
Over the last 17 years I have been privileged to work with some of the world’s most prestigious organisations to enhance their people propositions and improve customer satisfaction. I have also had the opportunity to engage with, and better understand, their consumers to create unique brand experiences. As the Founder of Ethos Farm and head of the Consultancy side of the business, I specialise in the design and ‘architecture’ of service propositions to exceed customer expectations and build loyalty to your brand, enhancing service scores or improving sales results. Our consultancy team works hand in hand with Ethos Farm Learning & Development and Ethos Farm Technologies to be able to offer full service solutions.

Mat Garner, Co- Founder Ethos Farm Technologies

•15 years’ industry experience
•Previously Director & board member of £350m & £100m business UK, Ireland, UAE
•Operations and CS Director of 2,000-strong operation at the busiest international airport in the world
•Head of Commercial and Retail for the Manchester Airports Group
•Lead Role in the acquisition of Stansted Airport by MAG from BAA in 2013
•Former Passenger Services Director of Stansted Airport
•Chartered commercial quantity surveyor
Throughout my career I’ve focused on building a broad experience that has allowed me to genuinely understand what clients in customer-facing industries really need. Previously I headed up part of the commercial function for Manchester Airport Group, giving me great exposure to large scale commercial management responsibilities as well as working closely with brands such as WDF (now
Dufry), TRG and HMS Host. I was honoured to become a key part of the £1.5bn acquisition of Stansted Airport as well as becoming a board member with a key focus on ASQ customer service targets whilst achieving our growth targets. Over the last four years I have been involved in the design and implementation of new technology-enabled services and applications to drive improvements in both the customer journey and the operational management of workforces and I am hugely excited to be Co-Founder of Ethos Farm Technologies where we can offer our customers totally innovative solutions.

Josie Barton (bio copy to follow)


Consultancy Services


Learning & development

At Ethos Farm, we believe every organisation has the capacity to inspire its people to achieve the highest levels of performance. Sometimes all you need is a little help to unlock the specific formula that will work for your organisation.

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Ethos Farm Technologies

Our bespoke or templated solutions drive enhanced service levels from your frontline workforce, as well as providing insight into behaviours and how to avoid service impactors.

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Additional services

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